Top TV chef Jean-Christophe Novelli is fronting a Carlsberg ‘probably the best BBQ in the world' campaign this summer. Jean-Christophe will be the star of an on-pack take home promotion, on-trade activity and in the media.

Ian Hannaford, Marketing Manager for Carlsberg brands said that Jean-Christophe will appear on-pack for a great promotion that builds the link between enjoying a Carlsberg and BBQs.

The headline prize is the chance to win a fantastic BBQ for you and your mates, personally catered by Jean-Christophe Novelli.

Ian said, "Imagine relaxing whilst you and 19 of your friends enjoy gourmet BBQ creations, cooked for you personally by one of the world's greatest chefs".

In addition, to this once-in-a-lifetime experience Carlsberg are giving away five top-of-the-range Weber BBQs every week, valued at over £400 each.

The on-pack includes BBQ tips and recipes from Jean-Christophe for hosting ‘probably the best BBQ in the world' and will feature on over a million packs across Carlsberg and Carlsberg Export from late June until September and has some amazing BBQ prizes on offer.

"There's nothing better than enjoying a summer barbecue with great food and an ice cold Carlsberg. That's why we've teamed up with top chef Jean-Christophe Novelli to give beer drinkers some great tips and advice so they can host probably the best barbecues this summer," Ian said.

It's a big summer of activity from Carlsberg with new TV advertising and promotional campaigns as part of their 2008 strategy that focuses on key beer drinking occasions. These campaigns will support Carlsberg customers by driving sales during key selling times around BBQs, long weekends and football.

We are delighted with the early results, which have exceeded expectations and proved the fastest redeeming Carlsberg promotion to date. Promotional packs are in-store from now until the end of August and also provide beer drinkers with some great tips and advice from Jean-Christophe so they can host probably the best barbecues this summer." - Ifan Jenkins, Carlsberg Brand Manager

For further information on the summer barbecue offers, visit http://www.carlsberg.co.uk/