CRANSTONS WIN FIVE GOLDS IN NATIONAL AWARDS
Cranstons Quality Butchers, which has its headquarters in Penrith, struck gold with five out its six entries in the annual national product evaluation showcase contested by Q Guild butchers nationwide: Steak Burger, Dry-Cured Streaky Bacon, Thick Cumberland Sausage, Sausagemeat Pie and kitchen-ready Chicken Wellington.
Established in 1914, the fast-expanding business is now led by Philip Cranston, a former national chairman of the Butchers Q Guild.
It has multiple outlets in Penrith, Brampton, Hexham and Carlisle and has netted numerous awards for its products over the years.
Cranstons Cumbrian Food Hall and Cafe Oswald's in Ullswater Road, Penrith, won the Butchers Plus category in the 2011 Butchers Shop of the Year Awards and was last year chosen as Cumbria Life's Best Specialist Food Retailer. Its new flagship Food Hall at Orton Grange Farm Shop has just been launched.
Some 360-plus individual products from Q Guild butchers nationwide – they remain at the elite end of the UK’s retail butchery sector – were submitted for this year’s Smithfield Awards, also known as the Butchers’ BAFTAs.
They were presented by celebrity chef Jean-Christophe Novelli at an awards ceremony in the Butchers Hall in Smithfield, London. (Wed, Nov 20).
Q Guild national chairman Brindon Addy said: “Products were evaluated by an independent panel of expert judges and the fact that 170 of them, or 47 per cent of the total entry, received either diamond or gold awards speaks wonders for the quality of submissions and the emphasis our members continue to place on product innovation. Smithfield Awards remain among the meat industry’s most prized accolades.”